Music · Label
Born in the Congo in 2021, Sterkte Records aims to become a reference for music in Africa and beyond. A fast-growing label, driven by new signings and international collaborations.
- Challenge
- Build a label brand able to shine internationally and support rapid expansion — artists, collaborations, then distribution and studios.
- Intervention
- We support Sterkte Records in building and steering its brand, in step with its artistic growth and geographic expansion.
- Deliverables
- Brand strategy & platform · Creative direction · Growth support (signings, collaborations)
- Services
- Brand strategy, Marketing & creative direction, Communication & content
Results
- New signings and collaborations across Africa and Europe
- An artistic mixtape in collaboration with the Arteast Music label
- In the works: a distribution platform — a first on the Congolese market — and studios in Lubumbashi, Agadir and Dakar