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Mwezi Partners
Service06

Defining your DNA, mission and values to build a unique, memorable position in your market.

Summary
  • Approach
  • Method
  • Deliverables

Approach

Defining your DNA, mission and values to build a unique, memorable position in your market.

Method

  1. 01Clarifying mission, vision and values
  2. 02Defining brand positioning and voice
  3. 03Formalizing the brand platform

Deliverables

Brand platform document · Brand territory (mission, vision, values) · Voice and tone guide

Next service07

Marketing & creative direction